What we do.

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Intelligent, multi-channel marketing & storytelling.

We are a complete marketing agency, focused on helping our clients determine best strategies, better tell their stories, connect with their customers, build their brand, and grow their revenues. 
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THE 4 PILLARS
OF GREAT MARKETING.

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SMART

STRATEGY

Determine business goals, target segments, & best performance strategies.

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STORYTELLING, CONTENT & MEDIA

Engaging & personalized storytelling, brand-building, writing, videos, blogs, social posts, digital & print media.

Intelligent marketing automation humanit

 INTELLIGENT MARKETING AUTOMATION

Artificial intelligence based marketing automation & data-driven personalized outreach.

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HI-PERFORMANCE 

PROGRAM

MANAGEMENT

Excellence & performance with best people, processes, systems and effective daily execution.

Strategy.  Storytelling.  Targeting.  Execution.  Performance.

Humanity One combines the advantages of smart strategy, targeted segmentation, artificial intelligence and marketing automation, world class storytelling and media, targeted branding and messaging across omni channels, consistently published content, and highly effective daily program management to grow your customer base. 

> DETERMINE BEST CUSTOMER CONNECTION STRATEGY & MULTI-TARGET SEGMENTATION

> WE CREATE YOUR CONTENT & WORLD-CLASS STORYTELLING TO ENGAGE & TELL YOUR STORY

> WE HELP YOU MANAGE YOUR MARKETING & CUSTOMER OUTREACH USING SMART AI & AUTOMATION

> WE EXECUTE EVERYTHING FOR YOU EVERY DAY

> WE GIVE YOU DAILY INSIGHT INTO EXECUTION, PERFORMANCE & ANALYTICs

 

We create the content
to help you tell your best stories.

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INTELLIGENT,
SYSTEMIZED,
MARKETING
DELIVERED
EVERY DAY

Effective strategy, world-class storytelling and personalized media, with a powerful artificial intelligence, data-driven marketing automation engine.

 

We deliver engaging messaging and stories to your customers and stakeholders across all channels, optimized to their preferences, when they want it and how they want it.

Systemized. Organized. Simplified.

MORE
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THERE IS A DIRECT LINK
BETWEEN ENGAGED STORYTELLING
AND HUMAN CONNECTION TO YOUR BRAND  

There isn’t a stronger connection between people than storytelling.  We are all storytellers, we all live in a network of stories, and have since the beginning of time.

 

It is a part of the human spirit to engage in great stories. Storytelling is highly effective because it speaks the same language as our neural connections, it moves our brain from task management into the world of entertainment,

and builds upon our fundamental human needs to connect with others.

 and our pure conscious enjoyment of experiencing emotion.

We tell your stories.

 

HOW WE WORK

Designed & built to change the world.

 

We are 100% focused on achieving our clients' success

in the easiest and best way possible,

by creating extraordinary customer experiences.

 

Our goal is to help you simplify the significant complexity of marketing and customer outreach, giving you a complete, expert platform of people and technologies, allowing you to focus more time and resources on your mission and your cause. 

We work within high-performing teams and extraordinarily talented people, who are experts in their fields - organized around our amazing clients.

 

This enables you to leverage the best people in the business at a fraction of the cost.  

 

Our agency is built around 4 distinct pillars, with the 9 elements (here opposite), to provide you, our valuable clients with highest quality, game-changing strategies, world-class daily creative and storytelling, intelligent technologies and data science, wrapped around effective project management and execution. 

 

Contact us if you would like to talk.  

Check our blog for knowledge and insight 

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 THE 9 ELEMENTS

TO OUR PERFORMANCE

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The best brands are the best storytellers.

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Our Approach

01

02

BRANDING
+
CUSTOMER EXPERIENCE

03

STORYTELLING,

CONTENT

+ MEDIA

04

INTELLIGENT MARKETING AUTOMATION

05

DAILY PROGRAM MANAGEMENT,
DATA & ANALYTICS

STRATEGY +
TARGETED AUDIENCE  SEGMENTATION

THE INTELLIGENT, ORCHESTRATED, OMNICHANNEL, 
CUSTOMER JOURNEY

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WE CREATE THE MEDIA FOR YOU
AND DELIVER TO YOUR CHANNELS - DAILY

ebooks

BEST BRAND

DONOR JOURNEY MAPPING

PUSH NOTIFICATIONS

TARGETED MEDIA

PUSH NOTIFICATIONS

STRATEGY + SEGMENT

FIND

ENGAGE

ACQUIRE

NURTURE

GROW

email

PERSONALIZED MEDIA

GREAT STORYTELLING

SOCIAL POSTS

GREAT STORYTELLING

PERSONAL PHONE CALL

VIDEOS

PERSONALIZED LETTERS

DIRECT MAIL

PERSONALIZED MEDIA

SOCIAL ENGAGEMENT

BLOG ARTICLES

eMAIL

CUSTOMER GIFTS

EVENTS

BEST STRATEGY

TARGET AUDIENCE SEGMENTING 

WEBSITE CONTENT

PAID SEARCH

POWERFUL IMAGERY

DIRECT PRINT MAILERS

SOCIAL ENGAGEMENT

PARTNERS

SOCIAL POSTS

SEO

eMAIL

EVENTS

SOCIAL POSTS

eNEWSLETTERS

PERSONALIZED PRINT BOOKS

BLOG ARTICLES

VIDEOS

INFLUENCERS

TARGETED MEDIA

online events

BOTS

online events

MAGAZINE ADS

AUTO RESPONDERS

eMAILS

TRADITIONAL MEDIA

PAID SOCIAL ADS

CLICK FUNNELS

enewsletters

BOTS

PAID SOCIAL ADS

PRESS RELEASES

ONLINE ARTICLES

LANDING PAGES

COGNITIVE SEARCH

INFOGRAPHICS

VIDEOS

PAID SOCIAL ADS

SEO 

POWERFUL IMAGERY

WEBSITE CONTENT

CLICK FUNNELS

PRESS eRELEASES

COGNITIVE SEARCH

©2020. Representiatve Model. Strategies May Vary. 

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82%

of CONSUMERS SAY

THE EXPERIENCE IS JUST AS IMPORTANT AS A COMPANY'S 

PRODUCTS OR SERVICES.

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91%

of consumers are more likely to ENGAGE with brands who recognize, PERSONALIZE and provide relevant STORIES and recommendations.

Source: 2020 Accenture Report

We take great pride
in doing great work.

WHAT IS MOST IMPORTANT TO YOU?

Better connecting with your customers to create better experiences and building ongoing engaging relationships?

AI-based Marketing Automation 

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Great storytelling

+ customer experience.

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Bringing consistency and daily engagement to our customer's experience?

Daily consistency always wins.

AI-based Marketing Automation 

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Building a social following of like-minded people who are interested in your solutions.

Building more followers.

AI-based Marketing Automation 

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Delivering world-class storytelling, social posts, videos, blogs, and written content to the preferred media channel your customers are already looking at?

World-class storytelling.

AI-based Marketing Automation 

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Creating a strategy that most effectively achieves your mission, purpose

and goals?

Effective strategies. 

AI-based Marketing Automation 

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Day-to-today transparency about the results, performance and ROI you are getting  with access to a real-time personalized marketing performance dashboard?

A real time performance dashboard.

AI-based Marketing Automation 

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Better data science by better managing, segmenting and leveraging your data?

Smart data science.

AI-based Marketing Automation 

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Adding the professional resources to create and manage effective fundraising campaigns and digital & print media while reducing the complexity of planning, creative and ad management?

Gain comprehensive

marketing resources

& media management.

AI-based Marketing Automation 

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The ability to better retain customers and creating long-term committed customers, supporters and advocates?

Long term customer retention

AI-based Marketing Automation 

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Creating effective customer journeys that achieve your goals?

Effective customer growth.

AI-based Marketing Automation 

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Finding and connecting with potential new customers and supporters you don't know exist?

Creating new customers.

AI-based Marketing Automation 

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SImplifying & automating your marketing and customer outreach, with targeted personalized messaging across multiple audience segments?

A systemized process to reduce complexity.

AI-based Marketing Automation 

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Creating a world-class brand and professional messaging across all communications?

Brand & messaging

that works.

AI-based Marketing Automation 

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Enabling your personalized website to work harder to find, engage and create new clients? 

A best-in-class website.

AI-based Marketing Automation 

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Better marketing ROI alongside removing complexity to best manage your daily outreach and communications cost-effectively for all needs that you have?

Improved ROI.

AI-based Marketing Automation 

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Simplifying the overwhelmingly complex, expensive and confusing resources and processes you need for professional marketing, customer outreach, fundraising, and communications?

Simplify complexity.

AI-based Marketing Automation 

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Consistent & effective media

across all channels ?

You really CAN be

everywhere at once.

AI-based Marketing Automation 

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Real time responses to your customers?

Rapid follow up.

AI-based Marketing Automation 

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Photo by Becca Tapert on Unsplash

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Connecting you to your customers.

Deliver relevant, personalized experiences to your supporters.
 
Connecting to customers in today's media is very challenging. So is achieving your fundraising goals. Humanity One is a complete solution for causes and non-profits who need to find, connect, engage and build long-term relationships with their current supporters - to build a new stable of highly energized customers - and to build long-term relationships to retain existing supporters. 
 
Connection is not just a one-time need. An ongoing powerful and personalized customer journey is critical, delivered by your brand, through engaging, contextualized and personalized storytelling - that emotionally moves people.
 
Effective fundraising and ongoing customer support require orchestrated donor journeys that captivate, engage and educate your donors, through a targeted omnichannel journey across multiple channels to drive stronger relationships with your audience. 

 
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Automate your daily marketing.

The huge complexity and many moving parts of marketing and effective storytelling is often overwhelming, expensive and challenging for organizations. There are many ways to be ineffective, and struggle to achieve your fundraising goals.

Effective customer connection requires systemized, regular and personalized messaging and storytelling. The need for extraordinary content in today's hyper-attention world requires large resources, talent and coordination. 

We use the time proven art of engaging storytelling across multiple mediums for social media, writing blogs, hollywood standard videos, and exciting websites, brochures and call-to-action advertising.

We then automate the outreach through a highly effective marketing automation engine, infused with millions of data-points and intelligent actions through the extraordinary power of artificial intelligence and real-time millisecond adjustments of machine learning..

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Daily content delivered.

We write and post the right content daily,

so you can focus on other things.

SOCIAL MEDIA, BLOG ARTICLES, eMAILS, PRESS RELEASES, NEWS ARTICLES, GRAPHIC ART, NEWSLETTERS, BROCHURES, FLIERS, & MORE.  

 

We know that writing is a major burden for most organizations, so we have created a platform and talented resources to engage your customers with engaging, and relevant content on whatever media channels they prefer.  

Every organization has a story to tell, but effective storytelling is a challenging science and art for most charities, requiring a large team.

Creating content takes a lot of time and energy. It takes multiple coordinated specialists to build an effective writing and creative team to manage the time-consuming parts of creation and content that fits specific needs and strategies. Outsourcing your time-consuming content to dedicated writers and creative professionals such as Humanity One can ensure you get timely content posted, that it is strategically aligned with your business goals, that it does actually engage your customers and stakeholders, and that your content is cost-effective with an acceptable ROI. 

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AI CAN INTELLIGENTLY MONITOR, PROFILE AND
ADJUST TO THOUSANDS OF MARKETING VARIABLES AND DATA POINTS
FASTER, OBJECTIVELY AND MORE CONSISTENTLY THAN PEOPLE CAN.

THE MORE AI LEARNS, THE MORE IT CAN ACT AND PREDICT OUTCOMES TO SUBSEQUENT CHANGES.

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From determining best strategy to brand-building, to executing every day, we are focused on providing the best customer experience at every touch.

Best strategies and the ability to consistently execute well every day must drive your fundraising activities and your marketing outreach.  Your ability to connect and be relevant to your audience requires multiple elements integrated, and all working effectively together to create performance and a discernable quality experience.
 
Today's marketing must be personalized closely to specific segments, each requiring different messaging, on different media channels. Today organizations' must be able to deliver practical, real-time personalization across many different segments and avatars.  Marketing automation AI can intelligently monitor, profile and adjust to thousands of marketing variables and data points faster, more objectively and more consistently than people can. Our intelligent platform can individually deliver to millions of contacts, the right media and stories, in the best format, on their preferred channel and device, a great experience at the right time of day and best preferred day of the week.

 
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Systemized, process-driven, segmented project execution daily.

 

With most organizations, consistent daily execution to targeted segments is the difference between success and struggle. 

 

Marketing and effective customer outreach involve many moving parts, requiring a deep knowledge and experience, that must be integrated together like an orchestra, to achieve your goals. 

 

Marketing is one of the most complex elements of every organization, and is often overwhelming, resource-heavy, and a considerable financial drain on the bottom line. 

 

The key is to use a systemized approach to customer  outreach, and to execute effective engagement content across all channels, segments and audiences. This enables timely media and storytelling content executed by experienced professionals, according to a daily calendar. 

 

By outsourcing parts or all of your donor outreach activities to an organization like Humanity One, you will become able to focus more time and resources to executing your vision, without the burden and complexity of running a multi-faceted marketing organization. We make it easy with our systemized onboarding process, and high level of support, personalized to your organizations' needs. You will have real-time insight and minute-by-minute access to analytics and donor outreach performance through your cloud-based dashboard, giving you and your organization up-to-date knowledge on every aspect of your marketing. .ac

 
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Artificial Intelligence (AI) & machine learning to intelligently refine your customer outreach and better connect with your target audience where they are. 

 

AI can intelligently monitor, profile and adjust to thousands of marketing variables and data points faster, more objectively, more personalized, and more consistently across multiple channels, than people can.

 

AI enables stories to be personalized to individual preferences. We use the extraordinary capabilities of AI to automate the outreach and storytelling, through a highly effective marketing automation engine, infused with millions of data-points and automated intelligent actions through the real power of artificial intelligence and real-time millisecond adjustments of machine learning.

The new cognitive search.

Cognitive search, powered by artificial intelligence (AI), delivers contextually aware search results and information that is highly relevant to the user’s search request by intelligently understanding the user’s contextual intent through the measured patterns and relationships that exist within the data macro environment.

 
 
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High-performance websites. 

 

RESPONSIVE WEBSITES. MOBILE FRIENDLY EXPERIENCES. WEBSITE STRATEGY. WEBSITE DESIGN. WEB CONTENT & STORYTELLING. SEO. SEARCH ENGINE MANAGEMENT. WEB EXPERIENCE OPTIMIZATION. LANDING PAGES. WEB PUSH NOTIFICATIONS. FORMS. SURVEYS. FUNDRAISING. SECURITY. COMPLIANCE. ANALYTICS. INTERACTIVITY. ONGOING WEBSITE MANAGEMENT.  

 

Your website is the hub of how people find and interact with your organization. 93% of discovery and engagement starts with a search engine (Google has 92% of all search traffic) or website, while mobile phones and tablets are responsible for 56.74% of all global internet usage.

In today's competitive virtual world having an excellent website is no longer an option. It is a necessity if you are going to be competitive. In the past year, mobile giving donations have increased 205%, while 51% of people who visit a nonprofit’s website do so on a mobile device. 

Your website is the most complete and forward-facing centralized manifestation of your brand and your organization. A poor designed or performing website will hinder your growth, while a good website will bring your brand to life with compelling content and engaging design and user experience. A website is not a brochure, but a multi-faceted transactional technology tool that allows people to find you through a search engine, before they even know you exist. Websites are transactional, informational, lead-building, and able to be accessed anywhere globally and locally. They are no longer confined to a desktop experience, and travel with us, on our mobile devices, to every place we go. Websites remain one of the most impactful and cost-effective ways to deliver a holistic experience to your target audience, and to provide them the insight and capabilities to build a long-term relationship and transactions.

Humanity One builds high performing websites. Strategy, design, content, creative, interactivity, coding, optimization, data interaction and security, eCommerce & fundraising, search engine optimization, hosting, website performance, mobile, desktop, tablet, internet protocol, - and most importantly, user experience. 

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Personalized, behavioral targeting..

BEHAVIORAL targetING IS used to find AND ENGAGE YOUR most DESIREABLE AUDIENCE by DELIVERING PERSONALIZED content that's relevant to them.

 

Behavioral targeting is a marketing, outreach and advertising strategy where artificial intelligence and marketing automation is used to search online behavior and browsing patterns to surface content, media and advertisements that are the most relevant to website visitors. It's the rifle shot vs the shotgun approach.

 

Behavioral targeting is based on segmenting your target audience by measured behavior, propensities, demographics, user properties, device attributes, predictive propensities, recency and frequency of user behavior, psychographics, captured preferences, and other data-driven metrics used to improve campaign targeted messaging effectiveness, engagement, and website performance. AI gives the capability to send the right message to the right customer by creating audience segments based on any combination of variables to add rich context and personalization to your messaging.

 

Some of the criteria behavioral targeting analyzes, captures and intelligently sorts through machine learning and the marketing automation software, includes; previously visited webpages, search keyword history, past products purchased, links clicked, types of followers, YouTube video preferences, time of pages visited, and more. If you add mobile and physical store data into the mix, that can also include things like location, travel, and in-store purchases. 

We can drive deeper customer connections and better outcome performance with coordinated, automated, personalized messages that deliver more value at each stage of the customer lifecycle.

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Both digital & print media.

 

The world has gone digital for storytelling and information, but there is a shift back to the older rich experience, timeless and tactile media's of print and in-hand marketing communications.  

 

Savvy non-profits today use a combination of both interactive digital and traditional print media, to reimagine content and customer experience. 

 

Direct mail can be online digital instant, or it can be traditional snail-delivered mailers - both have their advantages and preferences. 

 

Humanity One is experienced in both, including strategy, design and execution.  .marketing communications. 

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Agency-level creative & messaging

from a full-service, marketing agency.

 

STRATEGY. CREATIVE. TECHNOLOGIES. EXECUTION.

 

Many charities and organizations rely on a small group of marketing generalists to execute their customer outreach. But in today's hyper-changing world, it takes a small army of experts in their fields, who understand strategy, creative, writing, storytelling, and technologies, and then the ability to consistently execute and deliver - every day. 

While many marketing organizations focus on expertly providing a niche, Humanity One is built from the very beginning to provide comprehensive, one-stop-shop, full service outreach solutions to non-profits. This allows simplified engagement and easier management of your donor outreach, with a single dashboard analytics, multiple capabilities, more effective program management. We provide the ability to intimately work with an agency that understands and remains focused on the multi-faceted execution of your larger strategies and goals - while executing agency-level standards of omnichannel content and engaging storytelling..

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We build world class brands.

 

Your brand is the proprietary, visual, emotional, experiential, rational & cultural perception that someone associates with your organization, products, services, mission, people or cause.

The consumer owns your brand – not your organization. Their perception of what values and promises it delivers at every touchpoint, dictates your brand’s value and ability to achieve your goals.

Your brand is not only visual, it is experiential. Your cause, your systems, the experience, the storytelling, the touchpoints and differentiators of every aspect of your organization. We will help you build powerful brand messaging, styling and design languages that translate to high credibility, interesting and engaging experiences for the people who matter to you the most. 

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Managing complex targeted ad campaigns and media buys across multiple media channels. 

 

The enormous complexity of managing multiple campaigns, targeting multiple audiences across many different media channels, with on-the-fly adjustment requires excellent, hands-on campaign management and optimization.

 

In addition, Artificial Intelligence (AI) with its ability to intelligently analyze best performance for millions of data points in real-time, combined with Marketing Automation (MA) with its systemized automated execution of media and selective storytelling to precisely targeted audiences gives us the ability to create a manageable human-machine system highly effective at delivering optimal performance outcomes.  

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Omnichannel (cross-channel) brand management.

 

An omnichannel target audience experience is made up of a series of curated individual customer touch points, over multiple channels, strategically designed to be a seamless journey that connects targeted consumers with stories and content that continues to move them down the buying or adoption pathway. A customer journey allows your targeted donors and supporters a fully-integrated customer  experience, and to pick up where they left off on one channel or device (eg desktop to smartphone) and continue the experience on another (eg Facebook to eMail to LinkedIn). 

By looking at your cause or charity as "brand," we are able to make better high level decision making regarding target segmenting definitions, strategic storytelling, and best  marketing strategies to increase the perceived value of what your organization does over time. Effective brand management increases perceived value, enables more targeted storytelling, and builds loyal supporters through positive brand associations, stories and images across multiple channels. 

 
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Mapping customer journeys

& precise segment profiling.

As one of the earliest projects in our relationship, we will work with you to build detailed models of your optimal target audiences. We will likely build 5-20 different target audience profile models (or avatars), each with considerable benefits but with different perspectives, needs, demographics, psychographics, news preferences, age, household income, social media, web searches, and many other personal traits and attributes.

 

Segmenting your optimal target audience gives the ability to send  hyper-relevant messages and personalized engagement, creating more appeal and opportunities for donors to connect with your brand more deeply, more often and across more media channels (omnichannel). AI,  in combination with marketing automation, allows us to send the right message to the right customer by creating audience segments based on any combination of user properties, behavior, personal predictive propensities, demographics, device attributes, recency of contact, and frequency of user behavior to add rich context and deep personalization to your messaging.

We can create and present personally relevant stories and send messages that deliver exactly what each of your profile segments need or want in the exact moment they need or want it, on the channels they like best. That’s the key to building lasting, loyal, win/win customer relationships.

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We are Google & social media content experts.

 

Both Google (SEO, earned and paid media), and the mainstream social media sites (Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest (and potentially Tik Tok), are all enormously important to create awareness, build your brand, and promote your cause. We believe the center of this universe is great content and world-class storytelling expertise. It is critical to work with an organization like Humanity One that understands the importance of storytelling, AI, Marketing Automation, and can scale it according to needs and target audience segments. 

The importance of content cannot be understated. WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second, 1,481 blog posts per minute, 88,888 in an hour.  In the 30 seconds it will take you to read this short paragraph, users will have published around 720 blog posts. 

 

Showing up on the front page of Google (SEO), or media seen constantly at the top of social feeds - can be an important deciding factor between an organization that’s thriving and one that’s struggling. 

Thinking of working with us

but want to know more?

About Our Non Profit

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