We create and deliver
your stories.

1 IDEA conc.png
1 ICON 2 trans.png
1 ICON photo storytelling Humanity One trans.png
1 writing icon.png
1 ICON speech Humanity One trans.png
1 ICON 9 2 trans.png
1 Humanity One websites responsive-sm-web-design-white-icon.png

Photo by Chase Fade on Unsplash

Humanity One STORYTELLING ICON white trans.png

STORYTELLING,CONTENT
+ MEDIA

“Narrative imagining — story — is the fundamental instrument of thought.  Rational capacities depend upon it. 

 

It is our chief means of visioning, looking into the future, of predicting, planning, mentally engaging, and of explaining.” 

 

 

--Mark Turner, cognitive scientist, linguist, and author

Storytelling is the engine of marketing.

The best organizations, are the best storytellers.
 
Every organization has a story to tell. Most struggle to tell their best stories in a way that their audience will engage with. We will help you design, shape and tell your best stories that inspire, and move people to engage with your brand across the right mix of channels where your customers are engaging.
 
STORYTELLING PAGE banner Humanity One.jpg

STRY
TLR

12 THINGS ABOUT STORYTELLING

  1. Storytelling is the most powerful way to connect with people.

  2. The human brain is wired over 27,000 years of evolution to engage in a good story.

  3. Good storytelling is a major differentiator for your organization. It will make you stand out from your competitors.

  4. The beginning 3 second hook of a story, has only one job: to hook your audience and make them want to read or watch more.

  5. Social media has changed the way people engage in stories, but is not the only good storytelling medium. 

  6. 3 minutes (along with engaging content) is the longest story most people can stay engaged.

  7. The human brain can assimilate a shape or image in less than 13 milliseconds, 14 times faster than it can process words.

  8. Good stories have a structure and an order that must be planned and well-executed.

  9. Video and imagery are the most powerful forms of storytelling. 

  10. Storytelling is part art, part science. Both are equally important.

  11. Good storytelling takes a lot of careful coordination, planning and talent. Most organizations struggle with this. 

  12. Those organizations that invest in good storytelling are typically market leaders.

GettyImages-1272319404_ravid.jpg

Hello.
I'm a story.

We humans, are hard-wired to engage in compelling stories. 

Cave Storytelling Humanity One.jpg
  • Webinars 

  • YouTube & Vimeo

  • Movies 

  • Radio, Television & Billboards

  • Brochures 

  • Powerpoint

  • eMail

  • Other

Every human is hard-wired to love a good story, but ongoing, consistent, effective storytelling and engaging content across multiple channels is one of the most challenging aspects most organizations face today in their marketing and customer outreach.

 

Great storytelling or content marketing has moved from a "nice-to-have".... to an "essential" element in today's best companies and organizations.

 

For over 27,000 years, since the first cave paintings were discovered, telling stories has lit up our sensory cortex and been one of our most effective communication methods. The great storytellers in every era were/are prized and received public acclaim and word of mouth as their reward. 

 

We humans are hard-wired to notice and differentiate great storytelling. Ask any top brand. It helps an organization or individual stand out from the noise, and be noticed - exactly what an organization looking to build its brand with its target customers is looking to do. 

 

Storytelling today has become both science and artform, and incorporates almost all of the media options and channels below;

  • Written - Text 

  • Video

  • Imagery

  • Social Media

  • Public Speaking

  • Websites

  • Thought Leadership Articles

  • News Media

  • Books & Magazines

  • Presentations, Pitches & Proposals

 

Effective messaging takes planning, strategy, research, an understanding of human thinking, and alignment of marketing goals and strategies. It also involves expertise and understanding of various media, especially today's online media.

Let us know how we can help you. 

What stories should you tell? 

HUMANITY ONE CONTENT FLYWHEEL.jpg

1. Create content.

2. Get it to your audience on the channel they most prefer.

3. Then optimize content and how you deliver it.

The story funnel matrix. 

Humanity One Story Funnel Matrix.jpg
HUMANITY ONE STORYTELLING.png
PETER ASHWORTH HUMANITY ONE CEO trans.pn

CEO COLUMN

The Science of Storytelling. 

How humans are deeply attracted to great stories, and how great stories can drive better business outcomes.  

This article outlines the latest science and knowledge we now know, about how the human brain integrates new knowledge and experiences through engaged storytelling. This knowledge can help you tell better stories verbally, and in all media and channels. 

Humanity One Video Storytelling.jpg

World-class storytelling

across multiple media channels

         - created & delivered.

OMNICHANNEL.

YOU CAN BE EVERYWHERE.

 

SOCIAL POSTS, VIDEOS, eMAILS, CUSTOMER  PRESENTATIONS, EVENTS, NEWSLETTERS, PRINT PIECES, 

 

OMNICHANNEL  is a cross-channel content strategy that smart organizations use to improve their user and customer experience and drive better relationships with their audience across multiple places of contact.

 

Omnichannel marketing integrated with AI-based marketing automation is able to orchestrate intelligent real time engagement automation to simplify the entire process. Decision-making and individually-personalized messaging can be delivered without human touch, using today's automated artificial intelligence, enabling a tailored experience and exchanges across all the channels someone chooses to use.

 

Using sophisticated marketing automation, it can deliver more integrated, personalized, relevant and efficient storytelling compared to using single channels in isolation - leading to better achievement of goals.

Photo by Becca Tapert on Unsplash

HUMANITY ONE DAILY CONTENT DELIVERED.jpg

Daily content delivered.

We write and post the right content daily,

so you can focus on other things.

SOCIAL MEDIA, BLOG ARTICLES, eMAILS, PRESS RELEASES, NEWS ARTICLES, GRAPHIC ART, NEWSLETTERS, BROCHURES, FLIERS, & MORE.  

 

We know that writing is a major burden for most organizations, so we have created a platform and talented resources to engage your customers with engaging, and relevant content on whatever media channels they prefer.  

Every organization has a story to tell, but effective storytelling is a challenging science and art for most charities, requiring a large team.

Creating content takes a lot of time and energy. It takes multiple coordinated specialists to build an effective writing and creative team to manage the time-consuming parts of creation and content that fits specific needs and strategies. Outsourcing your time-consuming content to dedicated writers and creative professionals such as Humanity One can ensure you get timely content posted, that it is strategically aligned with your business goals, that it does actually engage your customers and stakeholders, and that your content is cost-effective with an acceptable ROI. 

STRATEGY + STORYTELLING Humanity One.jpg

STORYTELLING ALIGNED WITH STRATEGY

Why aligning storytelling to strategy is important. 

When your content and storytelling connects with the real needs of your target audience you have a much higher ability to achieve your business goals. If your content is brand-centric, written and created specifically for a segment for a strategic purpose (to engage and convert them), it will be more engaging, effective and more likely to achieve your performance metrics. 

 

Cross channel, segment aligned content integrated with AI-based marketing automation is able to orchestrate intelligent real time engagement automation to simplify the entire process.

 

Strategically aligned content is not just any content. It is stories and content created, based on a end-goal strategy to achieve specific goals. The writer must deliver content that your audience sees as relevant, clear, and engaging and grabs their attention, while balancing clarity and relatability with enough thought provoking ideas that your audience will mentally engage and savor. This must be delivered to a specific pre-defined segment using sophisticated marketing automation. AI can deliver more integrated, personalized, relevant and efficient storytelling compared to using single channels in isolation - leading to better achievement of goals.