Really. Smart. Solutions.

Intelligent, automated, systemized, data-driven, donor outreach.  

With data-driven insight into your current and target donors, we deploy artificial intelligence and marketing automation across each individual donors preferred media channels to deliver incisive, personalized relevant messaging and world-class storytelling to the right audience segment, at, and even before, the moment they are interested in, or even aware of your cause.  

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INTELLIGENT

SYSTEMIZED

DATA-DRIVEN

DONOR CONNECTION

SOLUTIONS

Our intelligent AI platform makes predictions based on pattern recognition of thousands of data points for each donor,  learning and updated daily, to deliver relevant, personalized storytelling to whatever media they engage in.

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Humanity One Solutions.

STRATEGY & PLANNING

Donor Connection Strategy

Target Audience Segmentation

Donor & Fundraising Strategy

Marketing & Donor Outreach Plan

Key Messaging Strategy

Donor Experience Architecture

Market Research

Competitive SWOT Analysis

Channel Planning

Social Media Planning

Content Planning by Target Segment

Ad Campaign Planning

Web Strategy

Website Redesign Strategy

Search Marketing Strategy

Data Strategy

Budgeting & ROI Planning

Planning Retreats

BRAND &

EXPERIENCE 

Brand Strategy

Revitalize Your Brand

Brand Architecture

Donor Experience Review

Design Thinking

Brand Audit & Alignment

Donor Experience Framework

Visual Branding

Brand Standards Style Guide

Content Style Guide

Naming

Logo Development

Creative & Graphic Art

Advertising Campaign Concepting

CONNECT

WITH YOUR DONORS

Donor Connection Media

Copywriting & Dynamic Content

Website Design & User Experience

Website & Mobile Development

Website Personalization

Landing Page Development

Online Store eCommerce

SEO

Online Event Support

Dynamic Content Across Social Pages

LinkedIn Donor Outreach 

Facebook Donor Outreach

Instagram Donor Outreach 

Twitter Donor Outreach 

Pinterest Donor Outreach 

eMail Scheduled Content 

Keyword Analysis

PR & Press Releases

Media & Magazine Articles

Influencer & Celebrity Marketing

Event Marketing Support

Custom Donor Gifts

WORLD-CLASS STORYTELLING & CREATIVE MEDIA

 Social Media Posts

 Copywriting & Dynamic Content 

 Video Storytelling

 Video Editing & Compilation

 Web Design & UX

 Website Development

 Graphics & Image Enhancement

 Custom or Enhanced Photography

 Marketing Communications

 Blog Articles

 eMail

 Ad Creative

 Multiple Ad Creative Formats

 Interstitial Video & Animated Ads

 eNewsletters

 Power Point Presentations

 Multi-Lingual Content

 Infographics

 Webinars

 Surveys

 Board Presentations

 Print

 Business Cards

 Brochures

 Annual Reports

 Magazine & Publication Articles

 Signage

 Merchandising & Logo Stuff

 Trade Show Booth & Materials

.

MARKETING AUTOMATION

AI Automated Marketing

Complete Marketing & Advertising

Automated Donor Outreach

Behavioral Profiling

Content Marketing

Data-driven Segmented Targeting 

Optimal Storytelling by Segment

Consistent Daily Content Publishing

Website Content Personalization

PPC & Google Ad Management

Scheduled Social Media Management

Integrated Campaigns Across Multiple Channels

List Building & Management

eMail Campaigns

Google Remarketing Campaigns

Facebook Ad Campaigns

LinkedIn Ad Campaigns

Instagram Ad Campaigns

Google Ad Campaigns

YouTube Ad Campaigns

Auto Responders

Social Bot Marketing

Lead Scoring

Website Traffic Generation

A/B Campaign Testing

PROGRAM MANAGEMENT, DATA, ANALYTICS & REPORTS

New Account Onboarding

Proactive Account Management

Dedicated Account Manager

Media & Strategy Expertize

Real-Time Client Dashboard Analytics

Planning & Implementation

Strong Support

Data Strategy

eMail List Management

Data Management

Website Management

Website Hosting

Cloud-Based Data Hosting

A/B Testing & Optimization

Image & Content Storage

eMail User Management

Measurement, Analytics & Changes

Performance Dashboard Reporting

Social & eMail Performance Reporting

Data Analysis

Application Development

Technology Help Desk

plans

& pricing

We have many cost-effective options. Please call to discuss how we can tailor a program for your specific needs. 

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Photo by Hal Gatewood on Unsplash

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Photo by Startaê Team on Unsplash

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Strategy & planning.

Getting the strategy right is key to the ultimate achievement of your key business goals. 

 

Goals must be clearly defined and understood, target audience segments must be clarified, and donor journeys must be mapped.

We use a detailed, functional step-by-step methodology to help your organization build a smart strategy.

 

This includes;

  • Comprehensive research and discovery

  • Research and analytics to determine optimal target audience segments, behaviors, needs and propensities 

  • Brand-building elements and creative design

  • Lead generation and stakeholder connection tools and capabilities. 

 

Our 30 day REBOOT Program will give your organization rapid insight and strategies to achieve your vision:

  • Clarify your key goals & determine best strategy to achieve your vision.

  • Determine your optimal target audiences & customer personas.

  • Determine what motivates your customers to give (or not)?

  • Competitor best-in-class brand & innovation review – pros & cons.

  • SWOT analysis.

  • Brand & key messaging review.

  • Content marketing, customer journey & lead generation strategies

  • Determine best marketing outreach strategies & channels.

  • Customer journey & experience development.

  • Brand refresh.

  • Industry best-practices website & web messaging

  • Next-gen AWS website review, visitor conversion path, UI/UX & website redesign.

  • Review & determine best storytelling messaging by channel.

  • Determine neuro-effective messaging & imagery, video, social concepts, ad creative concepts look & feel – to drive meaningful engagement.

  • Comprehensive brand book.

  • Strategy to connect with new audiences & retain current customers.

 

In 30 days, you will have a new energy, a new strategy, new clarity, new capabilities, and a renewed confidence that you will achieve your vision.  

 
 
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Brand & stakeholder experience.

 

Any successful organization is built on creating value and good experiences for its customers and stakeholders. The focus on strong customer experience (also known as CX) has grown significantly over recent years – and it keeps doing so with customer experience now being recognized as an essential focus to create recognizable business and customer value - and as one of the best ways to differentiate your organization from its competitors. 

A strong brand is the centerpiece of customer experience. 

A brand is a proprietary, visual, emotional, experiential, rational & cultural perception that someone associates with an organization, product, service, person, or issue.

 

The consumer or stakeholders owns the brand – not the organization. Their perception of what values & promises it delivers dictates the brand’s value.

Humanity One uses a comprehensive brand development methodology and detailed process to build engaging brands for our clients, both visual and experiential, based keenly on the business strategies and needs. 

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CEO COLUMN

Telling your story best.

 

Enthral. Captivate. Engage.

 

The 8 critical elements to create truly captivating storytelling.

(How to create a visceral connection with your donors).

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Connect with your audience.

(That's what we help you do.)

 

The definition of how to connect with a customer or stakeholder has changed.

 

Competition is fierce for attention in every industry now, and the consumer now holds all the control in who, where and how they want to connect. In the 1970's, the average consumer in the U.S. saw around 500 ads per day. That number has since increased to upward of 5,000 ads per day.

 

People today are looking for authentic engagement. Google has taught us all to expect relevance to our needs, at any specific moment. The non-stop blitz of advertising and marketing messages, across many different media options (omnichannels), and screens has effectively taught us how to drown out the noise trying to get our attention.

 

The focus needs to be on personalization - delivering media and stories, that are personalized to a specific individual. These stories become relevant and interesting, aligned with an individual's neuro-aligned content, delivered on the right channel, on the right device, at the right time.  The way we can do this is to use the latest technology - artificial intelligence (AI), combined with marketing automation and world-class storytelling.

 

AI builds ever more detailed profiles about existing and would-be customers by capturing relevant information about them from multiple sources, such as social media, their web searches, their online preferences, their ad responses, mobile use, emails, and website visits.

 

It then uses this detailed data to ‘intelligently’ target individuals with appropriate, relevant content, stories, and messaging that changes to reflect their responses or behaviors to create a deep and personalized connection.

 
 
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World-class storytelling

& creative media.

Daily storytelling delivered.

Now you CAN be everywhere.

We build for you and deliver impactful social media and targeted outreach stories for your audience – consistently, every day, to the right people, at the right time, on the right channel, allowing you to remove the crazy complexity – and refocus on what you do best.

Skilled storytelling creates moving human experiences, and we create your best stories for you, every day, in all media channels - so you don't have to.

 

  • Engaged Customer Experiences.

  • Content Strategy. 

  • Content Execution.

  • Content Management.

  • Storytelling to Different Targeted Segments.

  • The Science & Structure of Telling Your Best Stories.

  • Delivering Relevant & Engaging Content Daily.

  • Cross Channel & Cross Media.

  • Measuring Storytelling Effectiveness & Performance.

  • AI & Experiential Storytelling.

  • Creating Cost-Effective Stories That Engage.

  • Marketing & Content Automation.

​​

VIDEOS  |  SOCIAL POSTS  |  BLOG ARTICLES    eMAIL  |  WEB SITE CONTENT  |  DIRECT MAIL    BROCHURES  |  PRESENTATIONS  |  AD CREATIVE   |  SEO 

ANNUAL REPORTS  |  INFOGRAPHICS  |  IMAGERY  |  VIDEO EDITING  |  PR & PRESS |  POSTING  |  CONTENT MANAGEMENT  |  ANALYTICS   

Stories of humans, created in best formats to engage multiple defined target audiences, delivering a relevant Customer journey, across multiple channels and devices, delivered consistently, professionally, managed, measured, tested, and adjusted.

Omnichannel marketing integrated with AI-based marketing automation is able to orchestrate intelligent real-time engagement automation to simplify the entire process.

 

Decision-making and individually-personalized messaging can be delivered without human touch, using today's automated artificial intelligence, enabling a tailored experience and exchanges across all the channels someone chooses to use.

 

Using sophisticated marketing automation, our AI-marketing automation platform can deliver more integrated, personalized, relevant and efficient storytelling compared to using single channels in isolation - leading to better stakeholder engagement and achievement of marketing goals.

Humanity One Great STories Ignite Passio

EXPERT STORYTELLING

MENTALLY ENGAGES

THROUGH MOVING HUMAN EXPERIENCES. 

 
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Marketing automation

& artificial intelligence.

 

AI marketing automation is the new game-changer to create a new era of customer connection.

AI can deliver smarter and faster than human intelligence. It builds ever more detailed profiles about existing and would-be customers by capturing relevant information about them from multiple sources, such as social media, their web searches, their online preferences, their ad responses, mobile use, emails and website visits.

 

It then uses this detailed data to ‘intelligently’ target individuals with appropriate, relevant content, stories and messaging that changes to reflect their responses or behaviors.

It can deliver highly personalized content and relevant stories to your optimal target segments, where and when they prefer.

  • INTELLIGENT REAL-TIME MARKETING AUTOMATION

  • WEBSITE PERSONALIZATION

  • INTELLIGENT eMAIL

  • OMNICHANNEL

  • PERSONALIZED STORIES

  • 24-7-365 TARGETED CONTENT DELIVERY

  • ADVANCED MOBILE MARKETING

  • INTELLIGENT CUSTOMER JOURNEY & LIFECYCLE ENGAGEMENT

  • PREDICTIVE AI AUTOMATED INTELLIGENT PERSONALIZATION & BEHAVIORAL PROFILING

  • AI-POWERED ABILITY TO ACTUALLY BE EVERYWHERE

  • INTELLIGENT GOAL-DRIVEN TARGET SEGMENTING & GEOTARGETING

  • PREDICTIVE ANALYTICS REAL-TIME PERFORMANCE DASHBOARD

  • WEB PUSH. CRM. LIVE CHAT BOT. AUTORESPONDERS.

 
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Program management, data, analytics & reporting.

 

We pride ourselves on world-class execution. Every project starts with the clarification of business goals, then, the development of best strategies aligned with the ability to consistently execute well every day to drive all activities, communications, and outreach.

Writers, videographers, producers, graphic artists, social media commentators. World-class storytelling and experiential content delivered across multiple media channels to create more integrated, personalized, relevant and efficient engagement.

 

Our program managers use the extraordinary capabilities of AI to personalize and automate the outreach and storytelling for our clients, through a highly effective marketing automation engine, infused with millions of data-points and automated intelligent actions through the real power of artificial intelligence and real-time millisecond adjustments of machine learning.

Talented people, effective program management and execution, data analytics, active systems and processes to ensure quality, and a relentless focus on our client's performance.

What we do.

strategy.

Donor Connection Strategy

Target Audience Segmentation

Donor & Fundraising Strategy

Marketing & Donor Outreach Plan

Key Messaging Strategy

Donor Experience Architecture

Market Research

Competitive SWOT Analysis

Channel Planning

Social Media Planning

Content Planning by Target Segment

Ad Campaign Planning

Web Strategy

Website Redesign Strategy

Search Marketing Strategy

Data Strategy

Budgeting & ROI Planning

Planning Retreats

VIEW ALL SOLUTIONS
CONTACT NOW

What we do.

brand + experience

Brand Strategy

Revitalize Your Brand

Brand Architecture

Donor Experience Review

Design Thinking

Brand Audit & Alignment

Donor Experience Framework

Visual Branding

Brand Standards Style Guide

Content Style Guide

Naming

Logo Development

Creative & Graphic Art

Advertising Campaign Concepting

VIEW ALL SOLUTIONS
CONTACT NOW
ABOUT DONOR JOURNEYS
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What we do.

connect

with your target audience

Donor Connection Media

Copywriting & Dynamic Content

Website Design & User Experience

Website & Mobile Development

Website Personalization

Landing Page Development

Online Store eCommerce

SEO

Online Event Support

Dynamic Content Across Social Pages

LinkedIn Donor Outreach 

Facebook Donor Outreach

Instagram Donor Outreach 

Twitter Donor Outreach 

Pinterest Donor Outreach 

eMail Scheduled Content 

Keyword Analysis

PR & Press Releases

Media & Magazine Articles

Influencer & Celebrity Marketing

Event Marketing Support

Custom Donor Gifts

VIEW ALL SOLUTIONS
CONTACT NOW

What we do.

world-class storytelling

 Social Media Posts

 Copywriting & Dynamic Content 

 Video Storytelling

 Video Editing & Compilation

 Web Design & UX

 Website Development

 Graphics & Image Enhancement

 Custom or Enhanced Photography

 Marketing Communications

 Blog Articles

 eMail

 Ad Creative

 Multiple Ad Creative Formats

 Interstitial Video & Animated Ads

 eNewsletters

 Power Point Presentations

 Multi-Lingual Content

 Infographics

 Webinars

 Surveys

 Board Presentations

 Print

 Business Cards

 Brochures

 Annual Reports

 Magazine & Publication Articles

 Signage

 Merchandising & Logo Stuff

 Trade Show Booth & Materials

VIEW ALL SOLUTIONS
Humanity One AI BASED MARKETING AUTOMATI

What we do.

intelligent (AI)

marketing automation

Donor Connection Media

Copywriting & Dynamic Content

Website Design & User Experience

Website & Mobile Development

Website Personalization

Landing Page Development

Online Store eCommerce

SEO

Online Event Support

Dynamic Content Across Social Pages

LinkedIn Donor Outreach 

Facebook Donor Outreach

Instagram Donor Outreach 

Twitter Donor Outreach 

Pinterest Donor Outreach 

eMail Scheduled Content 

Keyword Analysis

PR & Press Releases

Media & Magazine Articles

Influencer & Celebrity Marketing

Event Marketing Support

Custom Donor Gifts

VIEW ALL SOLUTIONS
CONTACT NOW
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What we do.

project management,

organization, data & analytics

New Account Onboarding

Proactive Account Management

Dedicated Account Manager

Media & Strategy Expertize

Real-Time Client Dashboard Analytics

Planning & Implementation

Strong Support

Data Strategy

eMail List Management

Data Management

Website Management

Website Hosting

Cloud-Based Data Hosting

A/B Testing & Optimization

Image & Content Storage

eMail User Management

Measurement, Analytics & Changes

Performance Dashboard Reporting

Social & eMail Performance Reporting

Data Analysis

Application Development

CONTACT NOW

Thinking of working with us

but want to know more?

About Our Non Profit

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