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Smart strategy and great storytelling, to create an engaged customer experience across each individual's preferred media channels that is personally relevant, consistent and inspiring. 

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Humanity One Solutions.

STRATEGY & PLANNING

 

Customer Connection Strategy

Target Audience Segmentation

Customer Journey Mapping

Customer Marketing Outreach Plan

Key Messaging Strategy

Customer Experience Architecture

Market Research

Competitive SWOT Analysis

Multi-Channel Media Planning

Social Media Planning + Calendar

Content Planning by Target Segment

Ad Campaign Planning

Web Strategy

Website Redesign Strategy

Website Hosting Strategy

Search Engine Keyword Research

Search Engine Marketing Strategy

Data & Data Integration Strategy

Budgeting & ROI Planning

Content Effectiveness Audit

BRAND &
EXPERIENCE 

 

Brand Strategy

Revitalize Your Brand

Brand Architecture

Customer Experience Review

Competitor Best Practices Audit

Audience Brand Relational Ecosystem

Design Thinking

Brand Audit & Alignment

Audience Experience Framework

Visual Branding

Brand Book Standards Style Guide

Content Style Guide

Naming

Logo Development

Creative & Graphic Art

Advertising Campaign Concepting

Social Content Creative Concepts

WORLD-CLASS STORYTELLING CONTENT & CREATIVE MEDIA

 Social Media Posts

 Copywriting & Dynamic Content 

 Video Production Storytelling

 Video Editing & Compilation

 Web Design & UX

 Website Development

 Graphics & Image Enhancement

 Custom or Enhanced Photography

 Marketing Communications

 Blog Articles

Landing Page Development + Content

Thought Leader Articles

 eMail

 Ad Creative

 Multiple Ad Creative Formats

 Interstitial Video & Animated Ads

 eNewsletters

 Power Point Presentations

 Multi-Lingual Content

 Infographics

 Webinars

 Surveys

 Board Presentations

 Print

 Business Cards

 Brochures

 Annual Reports

 Magazine & Publication Articles

 Signage

 Merchandising & Logo Gear

 Trade Show Booth & Materials

.

DAILY CONTENT DELIVERY & CAMPAIGN MANAGEMENT

 

Daily Storytelling Delivery

Storytelling Content Management

Behavioral Profiling

Content Marketing

Data-driven Segmented Targeting 

Optimal Storytelling by Segment

Website Content Personalization

PPC & Google Ad Management

Scheduled Social Media Management

Integrated Campaigns Across Multiple Channels

List Building & Management

Media Buying

SEO

Display & Gmail Ads

Dynamic Content Across Social Pages

Google Ad Management

LinkedIn Content

LinkedIn Social Feed Ad Campaigns

LinkedIn Video Ad Campaigns

LinkedIn Carousel Ad Campaigns

LinkedIn Network Connections

Facebook Content Management

Instagram Customer Outreach 

Twitter Customer Outreach 

Pinterest Customer Outreach 

eMail Scheduled Content 

Keyword Analysis

PR & Press Releases

Media & Magazine Articles

Influencer & Celebrity Marketing

Remarketing Campaigns

MARKETING AUTOMATION

 

AI Automated Marketing

Complete Marketing & Advertising

Automated Donor Outreach

eMail Campaigns

Google Remarketing Campaigns

Facebook Ad Campaigns

LinkedIn Ad Campaigns

Instagram Ad Campaigns

Google Ad Campaigns

YouTube Ad Campaigns

Auto Responders

Social Bot Marketing

Lead Scoring

Website Traffic Generation

A/B Campaign Testing

PROGRAM MANAGEMENT, DATA, ANALYTICS & REPORTS
 

Website Design & User Experience

Website & Mobile Development

Website Personalization

Landing Page Development

Proactive Account Management

Dedicated Account Manager

Media & Strategy Expertize

Real-Time Client Dashboard Analytics

Planning & Implementation

Strong Support

Data Strategy

eMail List Management

Data Management

Website & Landing Page Management

Website Hosting

Cloud-Based Data Hosting

A/B Testing & Optimization

Image & Content Storage

eMail User Management

Measurement, Analytics & Changes

Performance Dashboard Reporting

Social & eMail Performance Reporting

Data Analysis

Application Development

Technology Help Desk

 

OUR APPROACH

Every project starts with the clarification of business goals, then, the development of best strategies aligned with the ability to consistently execute well every day to drive all activities, communications, and outreach.

World-class storytelling delivered across multiple media channels to create more integrated, personalized, relevant and efficient engagement.

We use the extraordinary capabilities of AI to personalize and automate the outreach and storytelling, through a highly effective marketing automation engine, infused with millions of data-points and automated intelligent actions through the real power of artificial intelligence and real-time millisecond adjustments of machine learning.

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Talented people, effective program management and execution, constant data analytics, active systems and processes to ensure quality, and a relentless focus on our client's performance.

Highly engaged customers come from personally meaningful,  authentic human experiences.   

A great culture, the most talented people, a mission to change the world, building impactful brands, creating stories and content that resonates, effective processes and systems, effective program management, intelligent technologies, and a relentless focus on quality. 

Effectively combining these complex but critical elements creates optimal performance for our clients, and can change the world for millions.  

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Strategy + Planning

Strategy must be first, and it must be based on the achievement of your key business goals. 

 

Goals must be clearly defined and understood, target audience segments must be clarified, and donor journeys must be mapped.

 

The brand must be customer-centric and reflective of the expectations of your target audiences. The daily execution of stories, content and engagement must be designed around the purpose, leveraging systems, processes and extraordinary people and talent.

 

All of this requires ongoing data analytics, performance measurement, and the pursuit of ever-reaching excellence - based on the unwavering clarity of your goals and strategies.

CLICK HERE TO CONTACT
 
 
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Extraordinary customer experiences
more engaging, more personalized, more often.

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Brand + Customer Experience

Your brand is the proprietary, visual, emotional, experiential, rational & cultural perception that someone associates with your organization, your products, services, people or cause.

It is the centerpiece of who you are and how people think of you, and the essential core of

your fundraising and customer outreach activities. 

Your audience owns your brand – not your organization. Their perception of what values & promises it delivers dictates your brand’s value and your ability to achieve your goals. 

Humanity One is an experienced and highly capable brand agency for all things strategic, creative, and technical.

CLICK HERE TO CONTACT
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Better connect with your customers.

 
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Connect with your Customers

Humanity One is a complete solution for businesses, organizations and non-profits who need to find, connect, engage and build long-term relationships with their customers and sstakeholders - and to build a new stable of highly energized donors - and to build long-term relationships to build and retain existing scustomers. 

Effective customer acquisition and ongoing customer outreach require data-driven orchestrated story journeys that captivate, engage and educate your customers, through a targeted omnichannel journey across multiple channels to drive stronger relationships with your audience.

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World-class Storytelling + Media

The science of storytelling. True engagement through effective storytelling, and a relentless focus on extraordinary customer experiences across all media channels.

 

We will help your organization create better conversations with your customers and stakeholders and measure their experiences across all touch-points, prioritize and predict key experience drivers, and drive action that leads to the achievement of your goals and fundraising metrics. 

 

Omnichannel marketing integrated with AI-based marketing automation is able to orchestrate intelligent real-time storytelling and content engagement automation to simplify the entire process.

CLICK HERE TO CONTACT
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Effective storytelling captivates people.

 
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Intelligent personalized experiences. 

Delivered.

 
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Intelligent Marketing Automation

AI can intelligently monitor, profile and adjust to thousands of marketing variables and data points faster, objectively and more consistently than people can.

 

Decision-making and individually-personalized messaging can be delivered using today's smartest marketing automation engine, enabling a tailored experience and personalized exchanges across all the channels someone chooses to use.

Our highly effective marketing automation engine, infused with millions of data-points and automated intelligent actions can deliver real-time millisecond adjustments of media and storytelling.

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Program Management, Data + Analytics

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A systemized approach to customer outreach, and to execute effective program management and engaging content across all channels, segments, and audiences. This enables timely media and storytelling content executed by experienced professionals, according to a daily calendar.

Marketing is one of the most complex elements of every organization and is often overwhelming, resource-heavy, and a considerable financial drain on the bottom line. Effective donor outreach involves many moving parts, requiring a deep knowledge and experience, that must be integrated together like an orchestra, to achieve performance goals. 

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Best people + processes.

Data-driven. 

 
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EXTRAORDINARY PEOPLE

+

INTELLIGENCE APPLIED

+

WORLD-CLASS STORYTELLING

+

DATA-DRIVEN

+

SYSTEMS + PROCESSES

+

ONGOING INNOVATION

PERFORMANCE CULTURE

+

A MISSION TO CHANGE THE WORLD.

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