Smart strategy and great storytelling, to create an engaged customer experience across each individual's preferred media channels that is personally relevant, consistent and inspiring.
Humanity One Solutions.
STRATEGY & PLANNING
Customer Connection Strategy
Target Audience Segmentation
Customer Journey Mapping
Customer Marketing Outreach Plan
Key Messaging Strategy
Customer Experience Architecture
Competitive SWOT Analysis
Multi-Channel Media Planning
Social Media Planning + Calendar
Content Planning by Target Segment
Ad Campaign Planning
Website Redesign Strategy
Website Hosting Strategy
Search Engine Keyword Research
Search Engine Marketing Strategy
Data & Data Integration Strategy
Budgeting & ROI Planning
Content Effectiveness Audit
Revitalize Your Brand
Customer Experience Review
Competitor Best Practices Audit
Audience Brand Relational Ecosystem
Brand Audit & Alignment
Audience Experience Framework
Brand Book Standards Style Guide
Content Style Guide
Creative & Graphic Art
Advertising Campaign Concepting
Social Content Creative Concepts
WORLD-CLASS STORYTELLING CONTENT & CREATIVE MEDIA
Social Media Posts
Copywriting & Dynamic Content
Video Production Storytelling
Video Editing & Compilation
Web Design & UX
Graphics & Image Enhancement
Custom or Enhanced Photography
Landing Page Development + Content
Thought Leader Articles
Multiple Ad Creative Formats
Interstitial Video & Animated Ads
Power Point Presentations
Magazine & Publication Articles
Merchandising & Logo Gear
Trade Show Booth & Materials
DAILY CONTENT DELIVERY & CAMPAIGN MANAGEMENT
Daily Storytelling Delivery
Storytelling Content Management
Data-driven Segmented Targeting
Optimal Storytelling by Segment
Website Content Personalization
PPC & Google Ad Management
Scheduled Social Media Management
Integrated Campaigns Across Multiple Channels
List Building & Management
Display & Gmail Ads
Dynamic Content Across Social Pages
Google Ad Management
LinkedIn Social Feed Ad Campaigns
LinkedIn Video Ad Campaigns
LinkedIn Carousel Ad Campaigns
LinkedIn Network Connections
Facebook Content Management
Instagram Customer Outreach
Twitter Customer Outreach
Pinterest Customer Outreach
eMail Scheduled Content
PR & Press Releases
Media & Magazine Articles
Influencer & Celebrity Marketing
AI Automated Marketing
Complete Marketing & Advertising
Automated Donor Outreach
Google Remarketing Campaigns
Facebook Ad Campaigns
LinkedIn Ad Campaigns
Instagram Ad Campaigns
Google Ad Campaigns
YouTube Ad Campaigns
Social Bot Marketing
Website Traffic Generation
A/B Campaign Testing
PROGRAM MANAGEMENT, DATA, ANALYTICS & REPORTS
Website Design & User Experience
Website & Mobile Development
Landing Page Development
Proactive Account Management
Dedicated Account Manager
Media & Strategy Expertize
Real-Time Client Dashboard Analytics
Planning & Implementation
eMail List Management
Website & Landing Page Management
Cloud-Based Data Hosting
A/B Testing & Optimization
Image & Content Storage
eMail User Management
Measurement, Analytics & Changes
Performance Dashboard Reporting
Social & eMail Performance Reporting
Technology Help Desk
Every project starts with the clarification of business goals, then, the development of best strategies aligned with the ability to consistently execute well every day to drive all activities, communications, and outreach.
World-class storytelling delivered across multiple media channels to create more integrated, personalized, relevant and efficient engagement.
We use the extraordinary capabilities of AI to personalize and automate the outreach and storytelling, through a highly effective marketing automation engine, infused with millions of data-points and automated intelligent actions through the real power of artificial intelligence and real-time millisecond adjustments of machine learning.
Talented people, effective program management and execution, constant data analytics, active systems and processes to ensure quality, and a relentless focus on our client's performance.
Highly engaged customers come from personally meaningful, authentic human experiences.
A great culture, the most talented people, a mission to change the world, building impactful brands, creating stories and content that resonates, effective processes and systems, effective program management, intelligent technologies, and a relentless focus on quality.
Effectively combining these complex but critical elements creates optimal performance for our clients, and can change the world for millions.
Strategy + Planning
Strategy must be first, and it must be based on the achievement of your key business goals.
Goals must be clearly defined and understood, target audience segments must be clarified, and donor journeys must be mapped.
The brand must be customer-centric and reflective of the expectations of your target audiences. The daily execution of stories, content and engagement must be designed around the purpose, leveraging systems, processes and extraordinary people and talent.
All of this requires ongoing data analytics, performance measurement, and the pursuit of ever-reaching excellence - based on the unwavering clarity of your goals and strategies.
Extraordinary customer experiences
more engaging, more personalized, more often.
Brand + Customer Experience
Your brand is the proprietary, visual, emotional, experiential, rational & cultural perception that someone associates with your organization, your products, services, people or cause.
It is the centerpiece of who you are and how people think of you, and the essential core of
your fundraising and customer outreach activities.
Your audience owns your brand – not your organization. Their perception of what values & promises it delivers dictates your brand’s value and your ability to achieve your goals.
Humanity One is an experienced and highly capable brand agency for all things strategic, creative, and technical.
Better connect with your customers.
Connect with your Customers
Humanity One is a complete solution for businesses, organizations and non-profits who need to find, connect, engage and build long-term relationships with their customers and sstakeholders - and to build a new stable of highly energized donors - and to build long-term relationships to build and retain existing scustomers.
Effective customer acquisition and ongoing customer outreach require data-driven orchestrated story journeys that captivate, engage and educate your customers, through a targeted omnichannel journey across multiple channels to drive stronger relationships with your audience.
World-class Storytelling + Media
The science of storytelling. True engagement through effective storytelling, and a relentless focus on extraordinary customer experiences across all media channels.
We will help your organization create better conversations with your customers and stakeholders and measure their experiences across all touch-points, prioritize and predict key experience drivers, and drive action that leads to the achievement of your goals and fundraising metrics.
Omnichannel marketing integrated with AI-based marketing automation is able to orchestrate intelligent real-time storytelling and content engagement automation to simplify the entire process.
Effective storytelling captivates people.
Intelligent personalized experiences.
Intelligent Marketing Automation
AI can intelligently monitor, profile and adjust to thousands of marketing variables and data points faster, objectively and more consistently than people can.
Decision-making and individually-personalized messaging can be delivered using today's smartest marketing automation engine, enabling a tailored experience and personalized exchanges across all the channels someone chooses to use.
Our highly effective marketing automation engine, infused with millions of data-points and automated intelligent actions can deliver real-time millisecond adjustments of media and storytelling.
Program Management, Data + Analytics
A systemized approach to customer outreach, and to execute effective program management and engaging content across all channels, segments, and audiences. This enables timely media and storytelling content executed by experienced professionals, according to a daily calendar.
Marketing is one of the most complex elements of every organization and is often overwhelming, resource-heavy, and a considerable financial drain on the bottom line. Effective donor outreach involves many moving parts, requiring a deep knowledge and experience, that must be integrated together like an orchestra, to achieve performance goals.