Brand.

Your brand is the proprietary, visual, emotional, experiential, rational & cultural perception that your audience associates with your organization - your products, services, people, stories and messaging, results or issues.

 

Your customer owns your brand – not your company.

Their perception of what values & promises it delivers dictates the brand’s value at any particular moment.

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Humanize your brand.

Photo by Alex Perez on Unsplash

Brands are human experiences.

A few of the clients we have worked with. 

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Why branding?

DELIVER VALUE

02

GIVE CLARITY

03

ENGAGE CUSTOMERS

04

ATTRACT TALENT

05

MARKET LEADER

01

Brands offer focus.

Your brand must have meaning, relevance, coherence, engagement, and clarity to your audience.

The best brands
always win.

Today, the world of customer engagement is complex, fragmented, chaotic, highly competitive, and very confusing. 

The best brands give clarity and are market leaders. 

 

We have 30+ years of experience in building powerful brands for small, medium and large businesses. 

How we work.

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Part art. Part science.

Science.

Deep Market Research | Deep Analysis | Define Target Audience Segments | Determine Audience Needs | Define Audience Behaviors & Propensities |  Performance Metrics | Create Brand Strategy | Brand Positioning | Key Messaging 

Art.

Creative Development | Styling | Brand Identity & Logo | Comprehensive Brand Standards Book | Campaign Development | Website Styling Refresh & Content | Brochures & Sales Aids | Logogear | Creative Storytelling | Social Media 

Your brand is a perception.

Perception dictates belief, and belief drives behavior.

Through the realities of human neuroscience, your brand will either be embraced – or rejected. 

TRUST.

Effective brands are about
trust.

Consumers will trust in your brand ...or they won't.

Your brand must perform.

Brand performance is the measure of your brand's results against your business and marketing goals.

 

We use deep market research and the latest science of branding to ensure your brand gives you the performance you invest in.

We help you find your optimal audience, then tell your brand’s story, beautifully, across multiple channels where your audience spends its time, and in the medium they best prefer. Performance brands.

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mistycopeland.com

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BRAND STRATEGY

A detailed executable plan to achieve the strategic needs and goals of your organization through effective brand development and management.

BRAND IDENTITY

The visible design elements of your brand, such as color, design, shapes and logo, that the human brain can rapidly identify as uniquely representing your organization. 

TARGET AUDIENCE

The formalized, optimal and specific group of consumers most likely to want/need your product or service, and therefore, the group of people whose propensities we build messaging and stories around.

DESIGN THINKING

NAMING

LOGO + CREATIVE DESIGN

A human-centered set of cognitive, strategic and practical processes by which design concepts are developed that are most likely to meet the unmet needs of the audience and customers you’re focused on.

The science-based process of developing a name and messaging for your organization or product that will help your business achieve its objectives. A name is both visual and verbal, bridging both strategies and experiences.

The science and art of designing a an engaging and unique marque/icon and visual design, to best represent and differentiate your organization and its brand, to give a competitive advantage. 

KEY MESSAGING

BRAND STANDARDS 

BRANDED MATERIALS

The strategic and creative development of key messaging including words, imagery, videos, storytelling, design, styling, and human-centered customer-valued knowledge/information that your audience can see immediate understanding and recognizable value in working with your business. 

To ensure the daily ongoing consistency of the look and feel of your organization across all channels and media, we develop a set of guidelines and rules that provide a standardized roadmap for all creative work to uphold the integrity of your brand. the brand.

Sales materials, website, brochures, ad campaigns, logo wear, branded merchandise, social media, blog articles, email campaigns, landing pages, presentations, business cards, vehicle wraps, trade shows, branded client gifts, and more - all elevating your brand in your market place. 

Brand-building. 

Brand Building is generating brand equity and brand awareness, creating credibility and powerful messaging, while finding and engaging customers leading to the achievement of your business goals.

 

Working with and shaping your brand into an authentic, powerful entity that will create new relevance, purpose and momentum.

Brand-driven storytelling. 

The art and science of storytelling, content, and media that is relevant, cohesive, and directly aligned to the needs of your audience, and the needs of your business.  

Original content that is valuable to your audience. 

Original content that Google considers valuable. 

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Brand messaging:
Multi-audience,
multi-media, multi-channel. 

Effective brand-building requires consistency in messaging across all media and channels. Additionally messaging must be keyword aligned with your audience's searches and real needs, and content should be seen as valueable. 

 

Website content, materials, videos, social media, email and all other messaging to your target audience must reflect the language and underlying value propositions your brand is looking to convey. 

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Logo, messaging
+ visual identity.

With over 30 years of developing effective brands for small, medium and large organizations, we will create awareness, shape your customer's brand perceptions, and create a powerful and consistent expression through the visible and experiential elements of your brand. 

Logo Development | Key Messaging | Visual Identity

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Brand-aligned media + daily campaigns.  

Complete daily content creation and cross-channel campaign execution and management.

Copywriting, Content Writing + Google (SEO)

Professional copywriting, daily.

Web Copy | Blog Articles | Brochures | eMail | More...

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Copy Writer

Content Writer

SEO Writer

Naming.

Names are powerful.

 

Complete, science-based naming methodology.

 

We will help you create a name or rename that will achieve your brand and business goals. 

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Your website brand experience. 

Your website visitor experience is often the only interaction you have with your customers.

There are many important elements to an excellent web experience - including conversion. 

 

We build highly effective web experiences.  

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Get found.
Brand visibility + search engines.

80% of your brand visibility will come from search engines and online resources.

We help you think about search engines

and incorporate smart strategies and SEO solutions to create inbound web traffic, leads, experiences

and new customers. 

Managing your brand.

Determine brand standards and target audience needs.

Build brand guides and a comprehensive brand book.

Manage information and content that you want to share with your visitors.

Create and manage all content and storytelling across all platforms. 

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Industry Experience.

  • Tech

  • Luxury

  • Healthcare

  • Finance

  • Automotive

  • Real Estate

  • eCommerce

  • Non-Profit

  • Hospitality + Tourism

  • Fashion

  • Travel

  • Aerospace

  • Services

  • Sustainability

Branded materials
+ logowear.

Your brand on world's-best sustainable products, promotional items, logo gear, branded merchandise and thousands of creative options.

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Design thinking.

Design Thinking is an intelligent process to take the highly complex methodology of designing and innovating - to best possible outcome

 

Design-thinking is required because of the accelerated rate of change in business and society caused by advances in technology and customer needs.

Personal branding.

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by creating effective storytelling and positioning them as an authority in their industry, elevating their credibility across multiple channels.

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